01

About the brand

OCBC NISP is one of the top banks in Indonesia, well known for its innovative digital campaign targetting Millennials & Gen Z. OCBC launched its Financial Fit campaign in 2021.

02

What we do

We help OCBC NISP to create localized launching campaign strategy that involved 60++ influencers from the pre to post launch period. We also developed and executed D-Day influencer gathering event.

03

The results

• Campaign reached more than 1 million accounts on instagram Campaign reached more than 500 thousands account on Tiktok.
• Event attendance achieved 50% more than the KPI