Category: Uncategorized
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Is Hashtag Still Working on Social Media?
In a world where algorithms rule social media, the once-mighty hashtag is starting to fade. But has it really become irrelevant, or is it simply changing? Let’s dive into whether hashtags still hold value in today’s rapidly evolving digital landscape. The Point of a Hashtag On social media, hashtags function as labels that organize content,…
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Brand Expansion Strategy: Brand Localization | Learn From 7 Eleven
Why 7-Eleven Brand Expansion in Indonesia Failed One of the world’s largest retail businesses, 7-Eleven, entered the Indonesian market in 2010, launching with 21 branches and peaking at 190 locations by 2014. However, this rapid growth quickly unraveled, and by 2015, the business faced significant challenges. Following the government’s restrictions on alcohol sales, 7-Eleven experienced…