Category: Insights

In a world where algorithms rule social media, the once-mighty hashtag is starting to fade. But has it really become irrelevant, or is it simply changing? Let’s dive into whether hashtags still hold value in today’s rapidly evolving digital landscape. The Point of a Hashtag On social media, hashtags function as labels that organize content,…

Do you have or collect one of these toys? Well, that means you’ve joined the Blind Box Toys community. The Rise of Blind Box Toys Blind box toys — mystery items where the contents are unknown until opened — are taking the toy market by storm. With a USD 10.09 billion market size in 2023,…

In the digital era, one marketing strategy that cannot be overlooked is leveraging social media. Using social media platforms to promote brands and products presents its own challenges, particularly due to the lack of live interaction with potential customers. As a result, the interactions formed through social media become a key indicator of whether the…

As 2024 comes to an end, it’s clear that brands have pushed the boundaries of creativity in social media campaigns. This year’s campaigns did more than catch people’s attention—they built engagement, sparked conversations, and reached niche audiences through innovative collaborations. As the year wraps up, reflecting on standout campaigns highlights valuable lessons for brands planning…

In today’s fast-paced digital world, brands face more challenges than ever when it comes to managing crisis. With the rise in both frequency and visibility of these situations, a single mistake can quickly escalate and threaten a brand’s reputation. Here’s how to get ready for and handle crises effectively. The Rise of Brand Crises Thanks…

In today’s digital age, the lines between online and offline experiences have blurred. Consumers seamlessly transition between the two, expecting a consistent and seamless experience across all channels. To meet these expectations, brands must adopt a synergistic approach that integrates online and offline customer experiences. It’s a common misconception that online and offline experiences are…

Moms are the heart and soul of many households, playing a pivotal role in decision-making and purchasing. They are often the primary caregivers, responsible for nurturing their children’s physical and emotional well-being. Their influence extends to various aspects of family life, from choosing products and services to setting household values and traditions. Why Brands Need…

In recent years, influencers have emerged as powerful marketing tools. Their ability to connect with audiences on a personal level and their authenticity have made them highly sought-after by brands. As the influencer market has grown, so has the complexity of selecting the right individual to represent a brand. Brands are faced with a daunting…

Sebagai pemilik brand, research adalah sebuah bentuk komunikasi berkelanjutan dengan pasar yang membantu kita menemukan daya saing secara objektif. Singkatnya, brand research berperan penting untuk membuat keputusan bisnis.  Pernah mendengar cerita tentang tragedi brand research Kodak? Selama hampir 100 tahun, Kodak dikenal sebagai the giant dalam industri fotografi dunia. Di puncak kejayaannya, sekitar tahun 70…

Setiap pelajaran marketing pasti mengajarkan pebisnis untuk menemukan Unique Selling Proposition (USP), sebuah value yang membuat brand kita lebih baik dibandingkan lawan. Tapi seiring perkembangan zaman, USP tidak akan bisa mendorong penjualan brand jika kita tidak menemukan apa itu Unique Story Proposition. Karena kenyataannya, dunia sudah dipenuhi dengan beragam produk inovatif , justru yang mereka…