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Author: admin

The Thrill Behind Blind Box Toys: FOMO Marketing Strategy

Do you have or collect one of these toys? Well, that means you’ve joined the Blind…

The Evolution of Social Media Metrics: What Really Matters in 2025

The Evolution of Social Media Metrics: What Really Matters in 2025

In the digital era, one marketing strategy that cannot be overlooked is leveraging social media. Using…

2024 Campaign Recap: A Year of Collaborations

As 2024 comes to an end, it’s clear that brands have pushed the boundaries of creativity…

Is Hashtag Still Working on Social Media?

In a world where algorithms rule social media, the once-mighty hashtag is starting to fade. But…

Brand Expansion Strategy: Brand Localization | Learn From 7 Eleven

Why 7-Eleven Brand Expansion in Indonesia Failed One of the world’s largest retail businesses, 7-Eleven, entered…

Navigating Brand Crisis Management

Navigating Brand Crisis Management

In today’s fast-paced digital world, brands face more challenges than ever when it comes to managing…

Integrating Offline & Online Brand Experience

Integrating Offline & Online Brand Experience

In today’s digital age, the lines between online and offline experiences have blurred. Consumers seamlessly transition…

Decoding Mom Market in Indonesia

Community Branding Mom

Moms are the heart and soul of many households, playing a pivotal role in decision-making and…

Hacking Brand & Influencer Partnership in 2024

Does Influencer Marketing still work nowadays?

In recent years, influencers have emerged as powerful marketing tools. Their ability to connect with audiences…

Akibat Lupa Melakukan Brand Research

Sebagai pemilik brand, research adalah sebuah bentuk komunikasi berkelanjutan dengan pasar yang membantu kita menemukan daya…