Author: admin

For many small and growing brands, success is measured by spikes in traffic, followers, or first-time sales. But what if we told you those wins might not matter as much as you think? There’s one metric that quietly separates sustainable brands from the ones that burn out: Customer Lifetime Value (CLTV). And the truth is:…

Most brands think they’re trusted because they say the right things. But trust isn’t built through messaging. It’s built through felt experiences. Although 90% of executives think customers trust their brand, just 30% of consumers actually do. This disconnect, known as the trust perception gap, is an often-overlooked yet damaging pitfall in brand strategy. When…

You see the likes and comments, but the real magic happens behind closed doors. While brands chase public engagement, millions of private conversations about their products are taking place where analytics can’t reach—WhatsApp chats, Instagram DMs, Telegram groups, and even niche forums on Twitter. In Indonesia, where trust and community are the heartbeat of purchase…

In the competitive world of business, building a strong and memorable brand goes beyond just having a great product or service. Success often hinges on the energy your brand projects and the connections it cultivates with its audience. This is where the Law of Attraction comes into play. Rooted in the idea that positive thoughts…

In today’s digital landscape, building a brand community is no longer optional, it is more than that, essential. Successful brands are not just selling products and services; they are creating meaningful connections and increasing the sense of belonging. They started to build a brand community, which is crucial for sustainable growth. Why Are Communities Powerful?…

In today’s crowded digital landscape, capturing and maintaining user attention is increasingly challenging. One effective strategy to boost engagement and user experience is gamification—the use of game mechanics like points, rewards, and challenges in non-game contexts such as marketing. By tapping into human psychology, gamification enhances customer interaction and fosters brand loyalty. What is Gamification?…

A well-designed marketing funnel is essential for moving potential customers from awareness to loyalty. But what makes a marketing funnel truly effective? Here are three essential keys: mapping the customer journey, creating targeted content for each stage, and fostering customer loyalty. By focusing on these elements, you can build a funnel that drives sustainable engagement,…

In today’s fast-paced digital world, brands face more challenges than ever when it comes to managing crises. With the rise in both frequency and visibility of these situations, a single mistake can quickly escalate and threaten a brand’s reputation. Here’s how to get ready for and handle crises effectively. The Rise of Brand Crises Thanks…

7-Eleven failed to expand in Indonesia. Ever know why? One of the world’s largest retail businesses, 7-Eleven, entered the Indonesian market in 2010, launching with 21 branches and peaking at 190 locations by 2014. However, this rapid growth quickly unraveled, and by 2015, the business faced significant challenges. Following the government’s restrictions on alcohol sales,…

In today’s fast-paced digital world, real-time marketing has become a powerful tool for brands looking to stay relevant. This strategy involves responding quickly to current events or trending topics, allowing brands to connect with audiences in ways that feel timely and relevant. Social media platforms like Twitter, Instagram, and TikTok are essential for real-time marketing,…