01

About the brand

Following its success in Jakarta, Torriden expanded its community engagement efforts to Surabaya through a localized creator gathering. The goal was to strengthen brand affinity while maintaining a premium and authentic brand image.

02

What we do

We localized the event concept for Surabaya while preserving Torriden’s global identity. The activation focused on showcasing Torriden’s product in an engaging way to Surabaya beauty influencers through skin prep and make-up class. It leads to stronger connections between the brand and local beauty communities to support the 3.3 Shopee campaign.