

Torriden is a leading Korean skincare brand known for its minimalist philosophy and hydration-focused skincare solutions. As the brand entered the Indonesian market, the objective was to create meaningful engagement beyond product education.


We conceptualized and executed an immersive brand activation that translated Torriden’s hydration philosophy into a lifestyle experience. From creative concept to event execution, we designed an experience that encouraged authentic interaction, content creation, and KOL strategy to support 2.2 shopee campaign.


10k followers growth in less than 4 months.
15++ news coverage for store opening